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Retaining Talent: The Magic 5:1 Feedback Ratio

How appreciated do your employees feel? If you think they don't need to be told how valuable they are to you and your organization, you may be in for a rude awakening, when your star employee gives notice.

Surveys show that poor communication, unclear expectations, and a lack of feedback are the top reasons why people leave their jobs. In fact, executive recruiters say that communication and appreciation are potent weapons in the war to retain talent.

Even star performers may be uncertain about their status and start looking for a job or company where their talent and hard work is more openly appreciated. Our brains are naturally inclined to assume the negative when there is a lack of information. I call this principle of Bermuda Triangles of Information: Given a black hole, or lack of information, people will fill the hole with negative conclusions. Unfortunately, it is a rare manager who communicates enough that employees don't form black holes (such as those regarding their performance and value), and then fill in with negative conclusions.

To prevent black holes, and build strong relationships, use the 5:1 Feedback Ratio. This tool helps by increasing both the amount and the quality of your feedback. It’s very simple. Just aim for a 5:1 ratio of positive to negative feedback -- five positive or appreciative comments to each negative one.

To get you started on the road to better relationships, here are a few suggestions for feedback phrases:

  • “I appreciate the way you...”

  • “You did a great job on __________ project!”

  • “I don’t tell you enough what a great job you do!”

These phrases aren’t the only tools that prevent black holes. Small gestures, such as a short note, a candy bar, or movie theater tickets can go a long way in making employees feel appreciated and valued. And don’t worry about fitting your feedback into a formal program. Your feedback will be even more effective if employees feel it is spontaneous.


Shannon Bradford is a writer and coach, helping people learn how to master their brains to succeed in their careers and businesses. She is the author of Brain Power (Wiley, 2002).

©  2002 Shannon Bradford


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